BLLA members represent hospitality’s upscale, independent properties that qualify to be included in the boutique & lifestyle category. It doesn’t end there, top vendors and suppliers that cater to this niche are also an integral part of the association.

The Boutique & Lifestyle Lodging Association (BLLA) is the first organization to unite independent boutique and lifestyle property owners and offer them the opportunity to successfully compete on a level playing field with major hotel companies and market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. As such, BLLA property owners and members have the chance to take control of their industry—how it’s defined and represented and how it will grow and evolve in the future—to ensure the boutique and lifestyle sector reaps the rewards it deserves.

BLLA members have access to an ever-growing menu of important tools needed for building, expanding and maintaining their properties. BLLA members also have access to “untapped” boutique customers, boutique-specific marketing tools, resources, news, and information—ultimately benefiting from a number of powerful distribution channels designed to deliver incremental upscale revenue streams. BLLA: provides counsel; hosts events; promotes your property and gives access to research papers, webinars, and industry reports that are accompanied by a whole host of helpful and practical education and business development resources.

BLLA provides our members with the ability to access relevant information and connections, crucial relationships and the necessary tools to navigate through this rapidly-growing industry



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