Start: November 15, 2017
8:00 am
End: November 15, 2017
6:00 pm

About The Event

The TOPHOTELPROJECTS World Tour is a series of high quality, personal networking events, that connects the local market in the most important cities for the hospitality projects industry on a global level.


  • -A blend between crucial industry information and power networking
  • -“Personal & original” – from small networking groups to authenticity in location, venue, speaker choice, food & beverage and discussion themes
  • -Genuine discussions with leading industry figures, trendsetters, mavericks, critical minds and external theme related key speakers
  • -Global industry facts & figures: key insights by TOPHOTELPROJECTS with focus on the local/regional actualities
  • -Market facts & figures: key insights by Horwath HTL with focus on local/regional actualities
  • -Creative Spark – project and/or innovative product presentations
  • -Local ambassador as co-host and speaker, connecting the dots between the global industry facts and the local community and development
  • -Interactive program


The first edition kicked off in London followed by Miami, Dubai and Singapore. The one in New York is on the 15th of November and Berlin the 1st of December.

Event Programme

Event Programme to be confirmed.


Michael Goldberg
Author & Sales Consultant
KnockOut Networking

Michael Goldberg is a Certified Speaking Professional (CSP), author, educator, blogger, (yes, light heavyweight boxer!), and the founder of KnockOut Networking, LLC. He has helped thousands of sales producers including financial advisors, brokers, insurance agents, and sales managers grow their business (or their firm!) through networking.

For over 16 years, Michael has been hired by some of the top insurance companies, broker dealers, general agencies, and property and casualty carriers to help increase their sales production, recruiting strategies, and retention of sales producers.

Michael speaks at conferences, leads sales meetings, offers online learning solutions, group coaching programs, and has material that gets licensed by corporate offices nationally.

Dubbed a “spark plug” by his clients, Michael is a high-energy speaker who amps up an audience like a shot of adrenaline.
He delivers high-content, actionable approaches that can be applied immediately!

Rolf W. Schmidt
Managing Director

Rolf has over thirty years experience in the international hotel industry and hotel supplier industry.

Before taking over the management of the TOPHOTELPROJECTS GmbH, Rolf W. Schmidt was managing director / owner for various companies in the areas of market research and consulting services focused on the global hospitality industry.

Rolf W. Schmidt is an expert of the international hotel market and the hotel industry – where he originally comes from. He is a frequent speaker and moderator at international congresses and events, the author of numerous articles in the international press as well as a book author.

He has an exceptionally international network at the management level inside the hospitality industry and its suppliers.

John Farred
Managing Director
Horwath HTL

John Fareed, MSc CHME ISHC, is Managing Director for Horwath HTL in the US with offices in New York and Orlando.

Over the past twenty years, Fareed’s consulting clients have included Fortune 500 companies, national brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers. He is an internationally recognized authority in the field of strategic market planning, positioning and repositioning, and has spoken on the topic at industry events in Australia, Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, United Arab Emirates, and across the US, Canada and Caribbean.

Fareed has appeared as an industry expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals. Additionally, he has provided hospitality industry focused, expert witness and litigation support services specifically as they relate to branding and marketing issues.

Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology’s School of Hospitality Management and Tourism in Dublin, Ireland—where he is currently pursuing a PhD—as well as professional designations from the prestigious International Society of Hospitality Consultants [ISHC] and the Hospitality Sales and Marketing Association International [HSMAI]. HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves as President of ISHC and as Chairman of the Board of Trustees for HSMAI’s International Foundation.

He is also an Adjunct Professor at the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales. Located in Paris, this institute is one of Europe’s preeminent business schools, recognized worldwide for offering Europe’s leading hospitality management MBA program.


Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, a 25-year hospitality and travel industry seasoned professional, created BLLA to give a  voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel  companies. BLLA serves more than 750 members, including hotels and the suppliers that sustain them.

Frances states why she created the BLLA. “My passion for independent boutique & lifestyle hotels are what drove me to create a place where leaders in this hotel sector can meet on common ground,” said Frances. “I wanted to institute programs for enhanced awareness to global travelers and offer vendors the opportunity to focus their marketing efforts through sponsorship of BLLA programs, events & conferences.”

Markus Schreyer
Design Hotels

Markus Schreyer is part of the senior leadership team at Design Hotels, a handpicked collection of over 300 design-driven luxury hotels across the globe. As Vice President, The Americas, he is responsible for developing the collection’s hotel portfolio, the business support of all member hotels, media and other potential partners, as well as expanding and building brand awareness and reach in North and South America.

Schreyer holds over 15 years of experience in global hospitality, including seven with Starwood Hotels & Resorts, where he held several senior roles in Sales & Marketing. Before joining Design Hotels he was the Starwood’s Regional Director of Marketing, East & Central Europe, responsible for brand, digital, Loyalty and partnership marketing. He holds a Master of Business Administration and a PHD in Innovation Management, and is a regular contributor to industry and innovation publications.

Erin Hoover
Interior Designer
Erin Hoover Co

Erin Hoover is currently an independent Design & Branding consultant for the hospitality industry. She launched her company, Erin Hoover Co, in early 2017 after 11 years as Vice President, Global Brand Design at Starwood Hotels & Resorts. Hoover’s consultancy has a wide range of clients, including startup hotel brands, design accelerators, investors and manufacturers as well as interior design and branding projects.

At Starwood, Hoover was the leader of the design team responsible for branded interior design direction for the Sheraton, Westin and Le Meridien Brands, creating global concepts for guest rooms, public spaces, uniforms, amenities, brand partnerships and events. The concepts created by Hoover and her team were part of Starwood’s innovative approach to lifestyle brands that redefined the hospitality industry.

Prior to joining Starwood Hotels & Resorts, Hoover worked in-house at Giorgio Armani Corporation for almost 10 years, directing visual merchandising and store design for the Giorgio Armani brands, including Armani Casa and Emporio Armani. Hoover also consulted for other clients, including Calvin Klein, Edwin Schlossberg, and Ralph Lauren. Her wide range of experience, from designing textiles and exhibitions to visual merchandising, store design, nightclubs and hotels transcends industries and categories: Hoover’s unique career path shapes her design perspective and continues to inspire her as a design expert, leader and innovator. To see more of her work, please visit

Adam Rolston

Adam has been engaged in the practice of architecture since 1985, was born and raised in Los Angeles and attended Syracuse University School of Architecture, where he studied both in Syracuse and in Italy under the influence of the northern Italian Rationalists. Adam has served as the Senior Designer and Project Architect for many large-scale, commercial office, residential condominium, private residential, hospitality, and retail projects in Southeast Asia, Europe and New York. He is known for his keen attention to detail, his ability to tackle the design and planning of complex projects at a variety of scales and for his careful attention to client and user needs. Adam is a registered architect in the State of New York, a member of the AIA New York chapter and the USGBC.

Rhiannon Jacobsen
Vice President, Strategic Relationships
U.S. Green Building Council

Rhiannon Jacobsen is the Vice President of Strategic Relationships at the U.S. Green Building Council (USGBC). In this role, Rhiannon focuses on a variety of clients and initiatives related to the green building industry. Rhiannon specializes in engaging corporations and foundations and further connecting them to the U.S. Green Building Council’s vast portfolio of green building initiatives and activities, including LEED, the most widely recognized and used green building program across the globe. With nearly 90,000 projects in over 165 countries and territories and over 2.2 million square feet certified daily, LEED is changing the way buildings and communities are planned, constructed, maintained and operated.

At USGBC, Rhiannon’s areas of professional oversight include the manufacturing, technology, commercial contracting and hospitality sectors, as well as all traditional philanthropic and corporate sponsorship activities of USGBC. She also oversees various market based engagement activities including the LEED User Groups.

Hervé Houdré
General Manager
InterContinental New York Barclay

Among Europe’s and America’s most respected hoteliers, Hervé Houdré began his tenure in October 2009 as General Manager of the InterContinental New York Barclay. Houdré previously held the position of General Manager at the Willard InterContinental Washington D.C. from 2004. He is recognized for introducing refinements that impact profit and increase market share. He was named 2006 Independent Hotelier of the World by HOTELS magazine readers. Prior to joining the Willard Hotel, Hervé Houdré managed such properties as the Hôtel de Crillon and Hôtel Plaza Athénée in Paris and held the position of Chief Operating Officer for Kempinski Hotels and Resorts.

A leader in Sustainable Hospitality, Houdré published Sustainable Hospitality© in 2006, a white paper utilized by Cornell University’s Center for Hospitality Research. He co-edited a book entitled Hotel Sustainable Development: Principles and Best Practices, published in 2011 by American Hotel & Lodging Educational Institute. Houdré’s efforts have been highlighted across a broad spectrum of media in the US and abroad. His leadership achieved the 2009 Condé Nast Traveler World Saver Award, in 2009, he was named 2012 General Manager of the Year by the Greater New York Chapter of the Hospitality Sales and Marketing Association International (HSMAI).
Hervé Houdré currently is the Chairman of the Board of the Hotel Association of New York City (HANYC). He serves on the Board of the American Hotel & Lodging Association (AH&LA) and on the Board and Executive Committee of NYC & Company.

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Fees & Tickets
Early bird price - valid until 15th October 2017.
Normal price



TOPHOTELWORLDTOUR creates qualitative, personal networking events for a small exclusive group of people.